In 2009, Jeff taught me the greatest lesson that I’ve learned in sales. That principle guided me through a very successful stint in sales and still fuels success in my career today. Fast forward almost 15 years…as a general manager on a new assignment, I assumed responsibility for a new asset that completely lacked a tried and true, industry standardized approach to sales and marketing and frankly, all operations. I knew that I needed help and Jeff was the first person I called. He was there to listen. He quickly visited the property, provided an assessment and strategies across all sales and marketing disciplines. We began a journey on a path to success. We were able to correct course by establishing a new sales culture, recruit and hire top talent for all positions, we launched a new tech stack and website and morphed from an archaic, traditional methodology to a relevant, well oiled, digital machine. We saw a 231% growth in our first quarter group sales. The best part about the experience is that I got to know Jeff as a person through this project and I will count him as a trusted advisor for the rest of my career.
Jeff is a sales and marketing professional with a great depth of experience in luxury hospitality. Jeff fully understands all aspects of brand positioning, including marketing and sales, revenue management, distribution, public relations, and social media. Adept at recruiting, leading and developing teams to deliver excellence in multi-unit locations.
Chris Hart, Principal at CWH Advisors and past President, The Americas, Four Seasons Hotels and Resorts
Jeff is an exceptional Marketing Professional with a keen understanding of Sales Processes, PR, Revenue Management and Analytics. He is a strategic thinker and coached and managed a diverse group of Marketing Directors and Sales Professionals. His keen sense for a variety of business models coupled with a calm, supportive and professional approach make him not only successful but well liked and respected.
Thomas Steinhauer, Regional Vice President, Four Seasons Hotels and Resorts
I had the pleasure to work with JAR Advisors on a recent Director of Sales and Marketing search and found Jeff to be a great business partner. I found his approach to be highly effective as he was able to understand our needs and deliver multiple great candidates. Jeff has placed several key Positions for One & Only and I am pleased to say his success rate has been impressive. I would highly recommend JAR Advisors as Jeff is uniquely qualified in The Luxury Hospitality Space and he has an excellent reputation in the Industry.
Sarah Cartwright, Vice President Talent Management, Kerzner International
Simon Firmin
Director of Marketing, The Charleston Place
I have worked with Jeff on and off for the past 20 years at Four Seasons. During this time I have found him to be incredibly insightful as it relates to all aspects of our business. His use of marketing analytics to develop strategy has always been a focus for as long as I have known him. This approach and maintaining a long term view on business decisions has contributed to his incredible success over the years. Jeff has also built great working relationships with people, this ranges from creating business partnerships with internal and external stakeholders to developing people. Regarding the latter, this has always been a focus of Jeff's and there are many of us who owe him a great deal due to the impact he has had on our careers. Any organization that works with Jeff will experience a strong ROI from his involvement and will benefit from working with someone that has such a strong focus on analytics, strategy, execution and people.
I have known and worked with Jeff for over 19 years and he has been a tremendous mentor. He exemplifies leadership through his innate sense of talent coupled with his passion to recruit, motivate and develop his team. He is always approachable, genuine, perceptive and analytical. This rare balance truly enables Jeff to uphold a keen focus on people, product and profit. Jeff esteems the values of listening, team work, and compassion, and as a result, has created his legacy of exceptional leaders and friends within the hospitality industry.
Ciro Tacinelli, Director Hotel Marketing, The Americas, Four Seasons Hotels and Resorts
MARKETING CONSULTING • TALENT SEARCH
WHAT PEOPLE ARE SAYING
I have known and worked with Jeff for close to 20 years. He is very knowledgeable about revenue/marketing strategies and tactics. He helped search and place several key Sales individuals at the One&Only Palmilla who have been instrumental at the overall financial success at the resort. He presents well qualified seasoned individuals and manages the interviewing process to keep things moving and easy. The individuals are all still in place and productive. He can perform deep dives into revenue/marketing/sales that will help increase sales revenues. Pleasure to work with him and will continue to do so.
Brian Sommer
General Manager, Vintners Resort
Larry Tsoumas
Director of Marketing, The Hutton Hotel Nashville
Jeff's ability to identify top talent, develop future sales and marketing leaders and create challenging and rewarding careers paths is extraordinary as he truly cares about people. His instincts and experience provide a great filter for assessing candidates' strengths and weaknesses. . . He has a very successful track record of matching sales and marketing leaders with hotels.
Susan Helstab, Principal Helstab Advisory Inc. and former Chief Marketing Officer, Four Seasons Hotels and Resorts
JAR ADVISORS, LLC